Build Your Business.
Build Your Brand.
Build Your Brilliance

BYBSA helps business owners gain clarity, a stronger brand, and a scalable structure — without working 24/7.

3 simple and transparent offers for SMEs

Clarity.    Brand.    Leadership.

CHF 990

SME Strategy Activation

CHF 2'500

Rebranding & Positioning

CHF 4'800

Leadership & Direction – 8 weeks

Helen Gailey

Founder & Advisor

Why SMEs work with BYBSA?

Running a business is demanding. You manage clients, operations, suppliers, invoices, the team… and there’s no space left to think about strategy, communication, or growth.

BYBSA makes things simple:

✔ Clarity on what matters
✔ A professional brand that opens doors
✔ An organised structure that removes stress and chaos
✔ Support tailored to small & medium businesses, not big corporations
✔ Clear, straight-to-the-point communication
✔ No complicated language or theory
✔ Ideal for business owners who want simple and practical explanations

OUR OFFERS

1. SME Strategy Activation – CHF 990

A focused 90-minute working session to bring clarity, structure and direction to your business.
Together, we identify what matters most, where you’re losing time or energy, and how to move forward efficiently.

You receive

✅ A BYBSA Strategy Report (6–8 pages) delivered within 72 hours, including:

  • Your current positioning and key strengths
  • Short-term opportunities you can leverage immediately
  • A clear 90-day roadmap with concrete priorities
  • What to stop, what to delegate, and what to improve
  • KPIs or simple financial indicators to track your progress

Ideal for

Business owners who want clarity and a professional plan — without long, expensive consulting contracts.

2. Rebranding & Positioning – CHF 2’500

A professional image is the foundation of trust.
When your brand and communication truly reflect your value, clients respond faster, partnerships strengthen, and new opportunities open naturally.

This offer helps you modernise your brand message, sharpen your positioning, and communicate with the clarity and confidence your business deserves.

You receive

Audit of your current brand and communication
A detailed review of your website, social media, offers, and presentation materials to identify strengths and areas for refinement.

Brand positioning and value proposition
Clarify what makes your company unique and how to express it with precision and professionalism.

Complete message & content refresh
New slogan, brand story, elevator pitch, and rewritten texts for your:
– Website homepage
– LinkedIn “About” section
– Company introduction & presentation

Two rounds of revisions
We refine the tone and vocabulary to match your voice perfectly.
All texts are delivered in a ready-to-use format for web, proposals, or print.

Outcome

✔ A brand image that finally reflects your quality and credibility
✔ A clear, confident message that builds trust
✔ Consistent language across all client touchpoints
✔ The words and structure to present your business with impact

Ideal for

Business owners who know their service is excellent but feel their communication no longer does it justice.
Perfect for rebranding, repositioning, or preparing for a growth phase.

3. Leadership & Direction Pack (8 weeks) – CHF 4’800

For business owners who want structure, delegation, and sustainable growth.
This 8-week program turns your daily operations into a clear, strategic roadmap, with accountability and direction to ensure progress.

You receive

  • 6 strategy sessions (60–90 min each)
  • A custom action plan with clear priorities & KPIs
  • Brand & communication improvements to support growth
  • Review of sales pipeline & outreach templates
  • Direct support (Mon–Fri, quick replies between sessions)

Optional Add-ons

  • Half- or full-day team workshop
  • Belbin Team Roles analysis
  • Innovation & problem-solving facilitation
  • 3-year business budget & roadmap
  • Investor pitch coaching & slide-deck review

Outcome

  • A more structured, autonomous organisation
  • Clear delegation and stronger leadership
  • A roadmap to grow or prepare your company for transition

Ideal for entrepreneurs who want to step back from the day-to-day grind and lead with clarity.

Rose C. Entrepreneur

Practical, hands-on and energising. Helen helped me clarify my message and present my business with confidence.

Heike G. Small Business Owner

Clear structure and supportive coaching. In a short time I had a concrete plan and knew exactly where to focus.

Dominique F. Director Owner

Professional, warm and highly effective. Helen brought clarity, structure and energy that made our event a real success.

Katrin K. Business Founder

Structured, relevant and very motivating. I finally understand my priorities and how to move forward.

Diana V. Lawyer

Helen gave me clarity and confidence to speak in front of an audience, especially in the courtroom. Her guidance was practical and empowering.

Andreea S. SME Owner

Actionable, transparent and fast. I left each session with specific steps I could implement immediately.

Julia B. Luxury Brand Company, Moscow

Helen is an outstanding professional communicator. She understands brands at a high level, delivers excellence, and guides projects intelligently. I confidently recommend her.

Who this is for :

✅ You run a small or medium business and want a more professional brand
✅ Your branding or messaging isn’t reflecting your real quality
✅ You feel stuck in day-to-day operations
✅ You want clarity, structure and real progress